When you design your custom cardboard packaging, you may have already thought if there is such a thing as "the best color for product packaging". Should you use your brand's colors even if you are unsure of their effectiveness? If so, which color should be highlighted the most? Or should you go for completely new colors that can be more influential and recognizable to consumers but confuse your established market? Should you always keep the colors of the shopping boxes constant, or preferably rotate them year-round to keep customers guessing?
Studies show that branded colors can increase consumer awareness by up to 90%. We understand that you may have many questions about the psychology of color. In this post, we'll explore the psychology behind the different color options to help make the best impression possible.
The secret of blue
When designing your custom jewelry boxes, you may be wondering which of your brand colors should be preferred. If you don't want to create a completely new color scheme for your packaging, you can already customize the colors and sizes in your logo to impress consumers.
You may have read that blue can instill a sense of confidence in your company, but did you know that the darker the shade, the more serious your products are? Generally, for working or elderly buyers, we recommend Deep Navy for its beautiful temperament. However, if you're targeting a younger audience, or if your product is a little too casual, go for a turquoise or light blue shade. Is there good news in blue? It is equally popular with men and women, so it is a popular option with gender-neutral products.
Cultural effect
One last piece of advice that is often overlooked when choosing the color of your packaging? Pay attention to the cultural meaning and symbols of the colors you choose. In China, for example, red is a symbol of good luck, but in Japanese culture, writing a person's name in red is not a problem. If you ship to an international market or are frequented by customers with a particular background, you should be aware of these potential dangers when choosing your packaging colors.
Now that you have a better idea of the best colors for shipping cartons and all other forms of custom retail packaging, it's time to create a carton that will beat the competition and keep your customers happy. Check out our blog for more tips and tricks on how to make your packaging work for you.
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